As Vice President of Branding for Clemson University's Welcome Week, I had the incredible opportunity to lead the development and execution of the event's visual and experiential identity. From designing vibrant graphics, custom merchandise, and creating social media content, my goal was to establish a cohesive and exciting atmosphere that captured the energy and spirit of the Clemson family. Through engaging posts, stories, and interactive campaigns, we ensured Welcome Week was broadcasted across multiple platforms, connecting with new students.